Welcome to URCA!

Join us in shaping the future of User Research in the Second Edition

URCA! is the Italian conference and set of workshops meant to gather ideas, experiences and stories from the User Research world, organized by UNGUESS and now in its second edition.

Imagine a future where tech, digital and business solutions represent a seamless experience, enhanced by testers, users and customers themselves. Can you see it?

Then URCA! is the place for you. We are bringing together the brightest minds of the UX world to inspire and empower anyone who is willing to be a part of this challenge.

Relive 2024 editionRelive 2023 edition

What did we discuss at URCA!

Methodologies icon
Methodologies

How methodologies evolve, what are the directions to follow, how the methodologies interact with the context.

Research OPS

How practices, tools and processes help us to scale and democratize research at every stage, from planning activities to evaluating their impact on the business.

Innovation and New Technologies

How new technologies can integrate into processes and methodologies to improve all aspects of research.

Research & Design Maturity

How to contribute to the growth of the design culture (and the role of research) within companies.

Relive URCA 2024!

Discover the experiences, stories and knowledge that our speakers brought to the stage this year!
get the playlist

Our first speakers

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Chiara Scesa
head of design
@greatpixel
Chiara Gargiulo
ux researcher @ fifth beat
Monica Feo
ux designer @ Fifth Beat
Donatella Ruggeri
Psychologist & ux designer
@ idib group
Domenico Polimeno
independent strategic
design consultant
Elena Tipelli
UX Team Manager
@ Daimon
Enrico Mosca
ux designer @ nen
Paola Bisogno
lead product designer
@ gostudent
Raffaella Roviglioni
Design Principal
@ Thoughtworks
Roberta Capellini
user research & service design lead
@ unicredit
Valentina Di Michele
CEO & Content experience manager @ Officina Microtesti

+20

Talented
Speakers

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Our Hosts

Alessandro Caliandro
head of ux @ unguess
Laura Villa
marketing lead @ unguess

2

full days

+20

speakers

+6

Workshop

+250

attendees

The Agenda

One day industry experts did tell us their experience or thought.
On the other day workshops and activities did allow us to get our hands dirty.
Conferences and workshops are always held in Italian.

In the two days of URCA! you can:
- Feel at home among people who share your same interest
- Get inspired by the brightest minds in the UX world
- Learn the most innovative User Research and User Testing methodologies
- Compare yourself with the juiciest and most impactful case studies
- Challenge yourself with hands-on activities and challenging workshops

view agenda

Location

The event was held held face-to-face in the city of Milan at the MONTE ROSA 91.
Office and spaces complex surrounded by greenery.
A new vision of work life balance between City Life and San Siro.

via Monte Rosa 91, Milan - Italy

Monterosa 91 logo

URCA! Sponsor

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SILVER
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BRONZE
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Training Partner

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Media Partner

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MONTE ROSA 91, Milan Italy

May 30/31, 2024

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