Welcome to URCA!

Join us in shaping the future of User Research

URCA! is the Italian conference and set of workshops meant to gather ideas, experiences and stories from the User Research world, organized by UNGUESS.

Imagine a future where tech, digital and business solutions represent a seamless experience, enhanced by testers, users and customers themselves. Can you see it?

Then URCA! is the place for you. We are bringing together the brightest minds of the UX world to inspire and empower anyone who is willing to be a part of this challenge.

URCA! is coming

Let's talk about users

LUISS Hub - Milan, Italy

10

days

22

hours

55

minutes

20

seconds

What we will discuss at URCA!

Methodologies icon
Methodologies

How methodologies evolve, what are the directions to follow, how the methodologies interact with the context.

Case Studies

Where and how the impact of research the impact of research has contributed to the success of projects or products.

Innovation and New Technologies

How new technologies can integrate into processes and methodologies to improve all aspects of research.

Research & Design Maturity

How to contribute to the growth of the design culture (and the role of research) within companies.

Our first speakers

Chiara Scesa
GROUP SENIOR DESIGN MANAGER @ GROWENS
Federico Fabiano
SENIOR PRODUCT DESIGNER
@ BEE CONTENT DESIGN
Cristian Vaghi
HEAD OF CUSTOMER EXPERIENCE AND JOURNEY DESIGN
@ SKY ITALIA
Eleonora Farruggia
SERVICE DESIGNER
@ SKY ITALIA
Emanuela Cozzi
associate director
@ tangity, ntt data
Lennart Overkamp
DESIGN LEAD@ COVANTIS
Fabrizio Lo Presti
design director
@ accenture song
Fabio Sergio
head of design
@ accenture song
Federico Badaloni
Head of digital design
@ gedi digital
Maria Luisa Bionda
Founding PartNer
@ 2B Research
Paolo Tripodi
UX/UI DESIGNER
@ moze
Stefania Berselli
design director
@ sketchin
Angelica Fontana
design director
@ sketchin
Valentina Di Michele
CEO & Content experience manager
@ Officina Microtesti

+20

Talented Speakers
(updating)

view all

Our Hosts

Alessandro Caliandro
head of ux @ unguess
Laura Villa
senior marketing manager @ unguess

Tickets available!

Buy your ticket! Don't miss the chance to be at the first edition of URCA!
GET YOUR TICKET

Tickets

Conference + Workshop

22/23 June

€ 249

Entrance to the first day of the workshop

Entrance to the second day of conference

4 coffee break

2 lunch

Exclusive gadgets

Only Workshop

22 June

€ 149

Entrance to the first day of the workshop

2 coffee break

1 lunch

Exclusive gadgets

Only Conference

23 June

€ 149

Entrance to the second day of conference

2 coffee break

1 lunch

Exclusive gadgets

2

full days

+20

speakers

+6

Workshop

+150

attendees

The Agenda

One day industry experts will tell us their experience or thought.
On the other day workshops and activities will allow us to get our hands dirty.
Conference and workshops will be held in italian.
Program and speakers will be announced soon.

In the two days of URCA! you can:
- Feel at home among people who share your same interest
- Get inspired by the brightest minds in the UX world
- Learn the most innovative User Research and User Testing methodologies
- Compare yourself with the juiciest and most impactful case studies
- Challenge yourself with hands-on activities and challenging workshops

Location

The event will be held face-to-face in the city of Milan at the LUISS Hub.
The Milano Luiss Hub for makers and students is a multidisciplinary knowledge economy agora dedicated to learning, sharing and integrating traditional and innovative entrepreneurial skills.

via Massimo D'Azeglio 3, Milan

Milano Luiss Hub logo
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Sponsors

(Continuously updated)
GOLD
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SILVER
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BRONZE
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Media Partner

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See you there!

Milano LUISS Hub, Milan Italy

June 22/23, 2023

contact us