URCA! is the Italian conference and set of workshops meant to gather ideas, experiences and stories from the User Research world, organized by UNGUESS and now in its third edition.
Imagine a future where tech, digital and business solutions represent a seamless experience, enhanced by testers, users and customers themselves. Can you see it?
Then URCA! is the place for you. We are bringing together the brightest minds of the UX world to inspire and empower anyone who is willing to be a part of this challenge.
How methodologies evolve, what are the directions to follow, how the methodologies interact with the context.
How practices, tools and processes help us to scale and democratize research at every stage, from planning activities to evaluating their impact on the business.
How new technologies can integrate into processes and methodologies to improve all aspects of research.
How to contribute to the growth of the design culture (and the role of research) within companies.
New horizons of UX Research between ethics, inclusion and AI-based products.
How UX Research can support companies and products towards inclusion and digital accessibility obligations.
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The event will be held face-to-face in the city of Milan at the MONTE ROSA 91.
Office and spaces complex surrounded by greenery.
A new vision of work life balance between City Life and San Siro.
via Monte Rosa 91, Milan - Italy
