presented
USER RESEARCH CONFERENCE & ACTIVITIES
Edition 2023
22-23 June 2023
milano luiss hub, italy
URCA! is the Italian conference and set of workshops meant to gather ideas, experiences and stories from the User Research world, organized by UNGUESS.
Imagine a future where tech, digital and business solutions represent a seamless experience, enhanced by testers, users and customers themselves. Can you see it?
Then URCA! is the place for you. We are bringing together the brightest minds of the UX world to inspire and empower anyone who is willing to be a part of this challenge.
How methodologies evolve, what are the directions to follow, how the methodologies interact with the context.
Where and how the impact of research the impact of research has contributed to the success of projects or products.
How new technologies can integrate into processes and methodologies to improve all aspects of research.
How to contribute to the growth of the design culture (and the role of research) within companies.
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While waiting for URCA 2024, relive the 2023 edition! Listen to the speakers from the last edition.
Fill out the form to have free access to all the videos of the URCA2023 talks.
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One day industry experts did tell us their experience or thought.
On the other day workshops and activities did allow us to get our hands dirty.
In the two days of URCA! you can:
- Feel at home among people who share your same interest
- Get inspired by the brightest minds in the UX world
- Learn the most innovative User Research and User Testing methodologies
- Compare yourself with the juiciest and most impactful case studies
- Challenge yourself with hands-on activities and challenging workshops
